:root {
  --font-sans: "DM Sans", sans-serif;
  --font-display: "Barlow Condensed", sans-serif;
  --cream: #f5eedf;
  --paper: #fffaf0;
  --ink: #132a42;
  --red: #eb4d3d;
  --orange: #f1a33b;
  --line: rgba(19, 42, 66, 0.22);
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body { margin: 0; background: var(--cream); color: var(--ink); font-family: var(--font-sans), sans-serif; }
a { color: inherit; text-decoration: none; }
img { display: block; width: 100%; }

.announcement { min-height: 36px; padding: 8px 5vw; background: var(--ink); color: white; display: flex; justify-content: center; align-items: center; gap: 18px; font-size: 12px; font-weight: 700; letter-spacing: .11em; text-transform: uppercase; }
.announcement-mark { color: var(--orange); }
.site-header { height: 108px; padding: 0 5vw; display: grid; grid-template-columns: 1fr auto 1fr; align-items: center; border-bottom: 1px solid var(--line); background: var(--cream); position: relative; z-index: 5; }
.brand { display: inline-flex; width: max-content; align-items: center; }
.brand img { width: 238px; height: 96px; object-fit: contain; }
nav { display: flex; align-items: center; gap: 34px; font-size: 13px; font-weight: 700; letter-spacing: .08em; text-transform: uppercase; }
nav a, .footer a { transition: color .2s ease; }
nav a:hover, .footer a:hover { color: var(--red); }
.site-header > .button { justify-self: end; }
.mobile-franchise-link { display: none; }

.button { display: inline-flex; align-items: center; justify-content: center; gap: 9px; min-height: 54px; padding: 0 27px; border: 2px solid var(--ink); border-radius: 100px; background: var(--red); color: white; box-shadow: 4px 4px 0 var(--ink); font-size: 13px; font-weight: 800; letter-spacing: .08em; text-transform: uppercase; transition: transform .2s ease, box-shadow .2s ease, background .2s ease; cursor: pointer; }
.button:hover { transform: translate(2px, 2px); box-shadow: 2px 2px 0 var(--ink); background: #d93f32; }
.button-small { min-height: 46px; padding: 0 21px; }
.button-outline { color: var(--ink); background: transparent; }
.button-outline:hover { color: white; }
.button-light { color: var(--ink); background: var(--paper); box-shadow: 4px 4px 0 #061728; }
.text-link { display: inline-flex; gap: 8px; border-bottom: 2px solid currentColor; padding: 8px 0 5px; font-size: 13px; font-weight: 800; letter-spacing: .07em; text-transform: uppercase; }
.text-link:hover { color: var(--red); }

.hero { min-height: 690px; display: grid; grid-template-columns: 54% 46%; position: relative; border-bottom: 1px solid var(--line); overflow: hidden; }
.hero-photo { min-height: 690px; background: linear-gradient(90deg, transparent 70%, rgba(19,42,66,.08)), url('/images/bagel-boy-logo.jpg') center / cover; border-right: 1px solid var(--line); position: relative; }
.hero-copy { padding: 10vw 7vw 8vw; display: flex; flex-direction: column; align-items: flex-start; justify-content: center; position: relative; z-index: 1; }
.eyebrow { margin: 0 0 20px; color: var(--red); font-size: 12px; font-weight: 800; letter-spacing: .17em; text-transform: uppercase; }
h1, h2, h3, p { margin-top: 0; }
h1, h2 { font-family: var(--font-display), sans-serif; text-transform: uppercase; letter-spacing: -.045em; line-height: .88; }
h1 { margin-bottom: 30px; font-size: clamp(76px, 8.4vw, 138px); font-weight: 900; }
h1 em, h2 em { color: var(--red); font-style: normal; }
.hero-intro { max-width: 500px; margin-bottom: 34px; font-size: 20px; line-height: 1.55; }
.hero-actions { display: flex; align-items: center; gap: 30px; flex-wrap: wrap; }
.hero-sticker { width: 126px; height: 126px; border: 2px solid var(--ink); border-radius: 50%; background: var(--orange); position: absolute; left: calc(54% - 63px); bottom: 42px; z-index: 2; display: flex; flex-direction: column; justify-content: center; align-items: center; transform: rotate(-8deg); text-transform: uppercase; font-size: 10px; font-weight: 800; letter-spacing: .11em; box-shadow: 5px 5px 0 var(--ink); }
.hero-sticker strong { font-family: var(--font-display), sans-serif; color: white; font-size: 31px; line-height: 1; text-shadow: 2px 2px 0 var(--ink); }

.marquee { overflow: hidden; padding: 18px 0; border-bottom: 1px solid var(--line); background: var(--red); color: white; white-space: nowrap; }
.marquee-track { width: max-content; display: flex; align-items: center; font-family: var(--font-display), sans-serif; font-size: 26px; font-weight: 800; letter-spacing: .03em; text-transform: uppercase; animation: drift 22s linear infinite; }
.marquee-group { min-width: 100vw; display: flex; justify-content: space-around; align-items: center; gap: 28px; padding-right: 28px; }
.marquee b { color: var(--orange); }
@keyframes drift { to { transform: translateX(-50%); } }

.section { padding: 110px 6vw; }
.section-heading { display: grid; grid-template-columns: 1fr 1fr; align-items: end; gap: 8vw; margin-bottom: 54px; }
h2 { margin-bottom: 0; font-size: clamp(62px, 7vw, 108px); font-weight: 900; }
.section-heading > p { max-width: 500px; margin: 0 0 8px; font-size: 17px; line-height: 1.65; }
.favorite-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; }
.favorite-image-wrap { height: 430px; overflow: hidden; position: relative; border: 2px solid var(--ink); background: white; }
.favorite-image { height: 100%; object-fit: cover; transition: transform .5s ease; }
.favorite-card:nth-child(3) .favorite-image { object-position: 50% 35%; }
.favorite-card:hover .favorite-image { transform: scale(1.035); }
.favorite-number { width: 50px; height: 50px; display: grid; place-items: center; position: absolute; top: 14px; left: 14px; border: 2px solid var(--ink); border-radius: 50%; background: var(--paper); font-family: var(--font-display), sans-serif; font-size: 20px; font-weight: 800; }
.favorite-card h3 { margin: 20px 0 6px; font-family: var(--font-display), sans-serif; font-size: 35px; font-weight: 900; letter-spacing: -.025em; text-transform: uppercase; }
.favorite-card p { max-width: 370px; margin-bottom: 0; line-height: 1.55; }
.center-action { display: flex; justify-content: center; margin-top: 52px; }

.order-section { display: grid; grid-template-columns: .8fr 1.2fr; gap: 8vw; align-items: center; background: var(--orange); border-top: 2px solid var(--ink); border-bottom: 2px solid var(--ink); }
.order-heading > p:last-child { max-width: 480px; margin: 26px 0 0; font-size: 18px; line-height: 1.6; }
.order-options { display: grid; gap: 18px; }
.order-card { min-height: 150px; padding: 25px 30px; display: grid; grid-template-columns: auto 1fr auto; align-items: center; gap: 24px; border: 2px solid var(--ink); background: var(--paper); box-shadow: 7px 7px 0 var(--ink); transition: transform .2s ease, box-shadow .2s ease, background .2s ease; }
.order-card:hover { transform: translate(3px, 3px); box-shadow: 4px 4px 0 var(--ink); background: white; }
.order-card-number { width: 46px; height: 46px; display: grid; place-items: center; border: 2px solid var(--ink); border-radius: 50%; color: var(--red); font-family: var(--font-display), sans-serif; font-size: 19px; font-weight: 900; }
.order-card h3 { margin: 0 0 4px; font-family: var(--font-display), sans-serif; font-size: clamp(35px, 4vw, 56px); font-weight: 900; letter-spacing: -.035em; line-height: 1; text-transform: uppercase; }
.order-card p { margin: 0; color: #516070; }
.order-arrow { color: var(--red); font-size: 35px; font-weight: 900; }

.catering { display: grid; grid-template-columns: minmax(360px, .8fr) 1.2fr; gap: 8vw; align-items: center; background: var(--ink); color: white; }
.catering-photo { padding: 18px; background: var(--orange); transform: rotate(-2.5deg); box-shadow: 11px 11px 0 var(--red); }
.catering-photo img { border: 2px solid var(--ink); }
.catering-copy .eyebrow { color: var(--orange); }
.catering-copy h2 { margin-bottom: 34px; }
.catering-copy h2 em { color: var(--orange); }
.catering-lead { max-width: 680px; margin-bottom: 18px; font-size: 20px; font-weight: 600; line-height: 1.5; }
.catering-copy > p:not(.eyebrow):not(.catering-lead) { color: #dce2e8; }
.catering-copy ul { display: grid; grid-template-columns: 1fr 1fr; gap: 14px 28px; padding: 0; margin: 32px 0 38px; list-style: none; }
.catering-copy li { display: flex; align-items: flex-start; gap: 11px; line-height: 1.4; }
.catering-copy li span { color: var(--orange); font-weight: 900; }
.catering-actions { display: flex; align-items: center; gap: 28px; flex-wrap: wrap; }
.catering-actions .text-link:hover { color: var(--orange); }

.love-note { min-height: 630px; display: grid; grid-template-columns: 1fr 1.5fr 1fr; align-items: center; gap: 6vw; background: var(--paper); overflow: hidden; }
.love-note-photo { height: 400px; border: 2px solid var(--ink); transform: rotate(-5deg); box-shadow: 9px 9px 0 var(--red); }
.love-note-photo.second { transform: rotate(5deg); box-shadow: 9px 9px 0 var(--orange); }
.love-note-photo img { height: 100%; object-fit: cover; }
.love-note blockquote { margin: 0; text-align: center; }
.quote-mark { display: block; height: 60px; color: var(--red); font-family: Georgia, serif; font-size: 100px; line-height: .8; }
.love-note blockquote p { font-family: var(--font-display), sans-serif; font-size: clamp(54px, 6vw, 90px); font-weight: 900; letter-spacing: -.04em; line-height: .92; text-transform: uppercase; }
.love-note blockquote footer { color: var(--red); font-size: 12px; font-weight: 800; letter-spacing: .15em; text-transform: uppercase; }

.visit { display: grid; grid-template-columns: 1.25fr 1fr 1fr; gap: 5vw; align-items: start; border-top: 1px solid var(--line); }
.visit h2 { font-size: clamp(58px, 6vw, 95px); }
.visit-detail { min-height: 150px; padding-top: 20px; border-top: 2px solid var(--ink); }
.visit-detail h3 { margin-bottom: 18px; font-family: var(--font-display), sans-serif; font-size: 24px; font-weight: 800; text-transform: uppercase; }
.visit-detail p, .visit-detail a { display: block; margin-bottom: 12px; line-height: 1.55; }
.visit-detail a:hover { color: var(--red); }
.visit-detail .visit-order { margin-top: 20px; font-weight: 800; text-decoration: underline; text-underline-offset: 5px; }

.final-cta { min-height: 460px; padding: 90px 5vw; display: flex; flex-direction: column; justify-content: center; align-items: center; text-align: center; background: var(--red); color: white; }
.final-cta .eyebrow { color: var(--ink); }
.final-cta h2 { margin-bottom: 40px; font-size: clamp(70px, 9vw, 145px); }
.footer { min-height: 130px; padding: 36px 5vw; display: grid; grid-template-columns: 1fr auto 1fr; align-items: center; gap: 30px; background: var(--ink); color: white; }
.brand-footer { padding: 0; background: transparent; }
.brand-footer img { width: 124px; height: 112px; }
.footer p { margin: 0; color: #bdc7d0; font-size: 13px; }
.footer > div { display: flex; justify-content: flex-end; gap: 20px; font-size: 13px; font-weight: 700; }
.mobile-order { display: none; }

@media (max-width: 980px) {
  .site-header { grid-template-columns: 1fr auto auto; gap: 14px; height: 96px; }
  .site-header nav { display: none; }
  .mobile-franchise-link { min-height: 44px; padding: 0 18px; display: inline-flex; align-items: center; justify-content: center; gap: 7px; border: 2px solid var(--ink); border-radius: 100px; background: var(--orange); box-shadow: 3px 3px 0 var(--ink); font-size: 12px; font-weight: 900; letter-spacing: .07em; text-transform: uppercase; }
  .mobile-franchise-link:hover { color: var(--ink); transform: translate(1px, 1px); box-shadow: 2px 2px 0 var(--ink); }
  .hero { min-height: auto; grid-template-columns: 1fr; }
  .hero-photo { min-height: 58vw; border-right: 0; border-bottom: 1px solid var(--line); }
  .hero-copy { padding: 80px 7vw 100px; }
  .hero-sticker { left: auto; right: 7vw; bottom: 38px; }
  .favorite-grid { gap: 15px; }
  .favorite-image-wrap { height: 310px; }
  .catering { gap: 6vw; }
  .love-note { grid-template-columns: .8fr 1.4fr .8fr; gap: 4vw; }
  .love-note-photo { height: 300px; }
  .visit { grid-template-columns: 1fr 1fr; }
  .visit > div:first-child { grid-column: 1 / -1; }
}

@media (max-width: 700px) {
  body { padding-bottom: 67px; }
  .announcement { min-height: 34px; font-size: 10px; gap: 9px; }
  .announcement span:first-child { display: none; }
  .announcement-mark { display: none; }
  .site-header { height: 82px; padding: 0 20px; }
  .brand img { width: 178px; height: 70px; }
  .site-header .button { display: none; }
  .mobile-franchise-link { min-height: 42px; padding: 0 13px; font-size: 11px; }
  .hero-photo { min-height: 70vw; background-position: 50% 50%; }
  .hero-copy { padding: 62px 22px 92px; }
  h1 { margin-bottom: 23px; font-size: clamp(65px, 21vw, 94px); }
  .hero-intro { font-size: 17px; }
  .hero-actions { align-items: flex-start; flex-direction: column; gap: 17px; }
  .hero-sticker { width: 104px; height: 104px; right: 20px; bottom: 24px; }
  .hero-sticker strong { font-size: 25px; }
  .section { padding: 75px 22px; }
  .section-heading { grid-template-columns: 1fr; gap: 24px; margin-bottom: 36px; }
  h2 { font-size: clamp(57px, 17vw, 80px); }
  .favorite-grid { grid-template-columns: 1fr; gap: 44px; }
  .favorite-image-wrap { height: 100vw; max-height: 480px; }
  .catering { grid-template-columns: 1fr; gap: 74px; }
  .order-section { grid-template-columns: 1fr; gap: 44px; }
  .order-card { min-height: 125px; padding: 20px 18px; gap: 15px; }
  .order-card-number { width: 40px; height: 40px; }
  .catering-photo { margin: 0 8px; }
  .catering-copy ul { grid-template-columns: 1fr; }
  .love-note { min-height: auto; grid-template-columns: 1fr; gap: 55px; text-align: center; }
  .love-note-photo { width: 70%; height: 310px; justify-self: start; }
  .love-note-photo.second { justify-self: end; }
  .visit { grid-template-columns: 1fr; gap: 40px; }
  .visit > div:first-child { grid-column: auto; }
  .visit-detail { min-height: auto; }
  .final-cta { min-height: 420px; padding: 70px 22px; }
  .footer { grid-template-columns: 1fr; padding: 48px 22px; text-align: center; }
  .footer .brand { margin: auto; }
  .footer > div { justify-content: center; }
  .mobile-order { min-height: 67px; display: flex; align-items: center; justify-content: center; gap: 8px; position: fixed; left: 0; right: 0; bottom: 0; z-index: 20; border-top: 2px solid var(--ink); background: var(--red); color: white; font-size: 14px; font-weight: 800; letter-spacing: .08em; text-transform: uppercase; }
}

@media (max-width: 380px) {
  .site-header { padding: 0 14px; gap: 8px; }
  .brand img { width: 150px; }
  .mobile-franchise-link { padding: 0 10px; font-size: 10px; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .marquee div { animation: none; }
  *, *::before, *::after { transition-duration: .01ms !important; }
}

/* Franchise interest page */
.franchise-page { overflow: hidden; }
.franchise-hero { min-height: 720px; display: grid; grid-template-columns: 52% 48%; border-bottom: 2px solid var(--ink); }
.franchise-hero-copy { padding: 9vw 6vw 8vw; display: flex; flex-direction: column; justify-content: center; align-items: flex-start; }
.franchise-hero-copy h1 { font-size: clamp(76px, 8vw, 132px); }
.franchise-hero-visual { min-height: 720px; position: relative; border-left: 2px solid var(--ink); background: var(--orange); overflow: hidden; }
.franchise-hero-visual > img { width: 100%; height: 100%; object-fit: cover; object-position: 50% 50%; }
.franchise-stamp { width: 154px; height: 154px; position: absolute; left: 34px; bottom: 34px; display: flex; flex-direction: column; justify-content: center; align-items: center; border: 2px solid var(--ink); border-radius: 50%; background: var(--orange); box-shadow: 6px 6px 0 var(--ink); transform: rotate(-7deg); font-size: 11px; font-weight: 800; letter-spacing: .1em; text-transform: uppercase; }
.franchise-stamp strong { color: white; font-family: var(--font-display); font-size: 38px; line-height: 1; text-shadow: 2px 2px var(--ink); }
.origin-key { width: 54px; height: 54px; position: absolute; top: auto !important; right: 22px; bottom: 22px !important; z-index: 4; padding: 0; display: grid; place-items: center; border: 2px solid var(--ink); border-radius: 50%; background: var(--orange); box-shadow: 4px 4px 0 var(--ink); color: var(--ink); font: inherit; text-decoration: none; transform: rotate(5deg); transition: width .2s ease, border-radius .2s ease, transform .2s ease; overflow: hidden; cursor: pointer; }
.origin-key span { width: 32px; height: 32px; display: flex; align-items: center; justify-content: center; font-size: 24px; line-height: 1; transform: translateY(6px); }
.origin-key small { max-width: 0; opacity: 0; white-space: nowrap; font-size: 10px; font-weight: 900; letter-spacing: .08em; text-transform: uppercase; transition: max-width .2s ease, opacity .2s ease; }
.origin-key:hover, .origin-key:focus-visible { width: 184px; padding: 0 14px; grid-template-columns: 32px 1fr; gap: 9px; border-radius: 28px; transform: rotate(0); outline: 3px solid white; outline-offset: 3px; }
.origin-key:hover span, .origin-key:focus-visible span { transform: translateY(0); }
.origin-key:hover small, .origin-key:focus-visible small { max-width: 110px; opacity: 1; }
.franchise-proof { display: grid; grid-template-columns: repeat(3, 1fr); background: var(--red); color: white; border-bottom: 2px solid var(--ink); }
.franchise-proof div { min-height: 150px; padding: 30px; display: flex; flex-direction: column; justify-content: center; align-items: center; gap: 4px; text-align: center; border-right: 2px solid var(--ink); }
.franchise-proof div:last-child { border-right: 0; }
.franchise-proof strong { font-family: var(--font-display); font-size: 54px; line-height: 1; }
.franchise-proof span { font-size: 12px; font-weight: 800; letter-spacing: .12em; text-transform: uppercase; }
.origin-modal { width: min(1120px, calc(100vw - 10vw)); max-width: none; max-height: 90vh; padding: 0; border: 0; overflow: visible; background: transparent; color: var(--ink); }
.origin-modal[open] { display: block; }
.origin-modal::backdrop { background: rgba(19,42,66,.86); backdrop-filter: blur(7px); }
.origin-modal-card { width: 100%; max-height: 90vh; position: relative; padding: clamp(28px, 4vw, 58px); display: grid; grid-template-columns: minmax(300px, .9fr) 1.1fr; gap: 6vw; align-items: center; overflow: auto; border: 2px solid var(--ink); background: var(--cream); box-shadow: 12px 12px 0 var(--orange); animation: origin-arrive .28s ease both; }
.origin-modal-card > form { display: contents; }
@keyframes origin-arrive { from { opacity: 0; transform: translateY(22px) scale(.98) rotate(-.5deg); } to { opacity: 1; transform: translateY(0) scale(1) rotate(-.5deg); } }
.origin-modal-close { width: 46px; height: 46px; position: absolute; right: 14px; top: 14px; z-index: 2; display: grid; place-items: center; border: 2px solid var(--ink); border-radius: 50%; background: var(--red); color: white; font-size: 32px; font-weight: 900; line-height: 1; text-decoration: none; cursor: pointer; }
.origin-story-photo { position: relative; border: 2px solid var(--ink); box-shadow: 10px 10px 0 var(--red); transform: rotate(1.5deg); overflow: hidden; }
.origin-story-photo::after { content: "THE ORIGINAL"; position: absolute; right: 18px; bottom: 18px; padding: 9px 12px; border: 2px solid var(--ink); background: var(--orange); font-family: var(--font-display); font-size: 15px; font-weight: 900; letter-spacing: .06em; }
.origin-story-photo img { width: 100%; aspect-ratio: 4 / 3; object-fit: cover; }
.origin-story-copy h2 { margin-bottom: 26px; font-size: clamp(48px, 5.7vw, 86px); }
.origin-story-copy > p:not(.eyebrow) { max-width: 650px; font-size: 18px; line-height: 1.65; }
.origin-story-copy .origin-story-note { margin-top: 28px; color: var(--red); font-family: var(--font-display); font-size: 25px; font-weight: 900; text-transform: uppercase; }
.franchise-feature-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 22px; }
.franchise-feature-grid article { min-height: 280px; padding: 34px; border: 2px solid var(--ink); background: var(--paper); box-shadow: 7px 7px 0 var(--ink); }
.feature-number { color: var(--red); font-family: var(--font-display); font-size: 18px; font-weight: 900; }
.franchise-feature-grid h3, .franchise-process h3, .form-thanks h3 { margin: 42px 0 12px; font-family: var(--font-display); font-size: 32px; font-weight: 900; line-height: 1; text-transform: uppercase; }
.franchise-feature-grid p { margin: 0; line-height: 1.65; }
.franchise-investment { background: var(--paper); border-top: 2px solid var(--ink); border-bottom: 2px solid var(--ink); }
.investment-heading { max-width: 920px; margin-bottom: 48px; }
.investment-heading h2 { margin-bottom: 28px; }
.investment-heading > p:last-child { max-width: 720px; font-size: 18px; line-height: 1.65; }
.investment-cards { display: grid; grid-template-columns: 1fr 1fr; gap: 24px; }
.investment-cards article { padding: 34px; border: 2px solid var(--ink); background: var(--cream); box-shadow: 7px 7px 0 var(--ink); }
.investment-label { min-height: 34px; margin-bottom: 24px; color: var(--red); font-size: 12px; font-weight: 800; letter-spacing: .12em; text-transform: uppercase; }
.investment-cards article > strong { display: block; margin-bottom: 22px; font-family: var(--font-display); font-size: clamp(54px, 6vw, 88px); line-height: .9; letter-spacing: -.035em; }
.investment-cards article > p:last-child { margin: 0; line-height: 1.6; }
.fee-strip { margin-top: 36px; display: grid; grid-template-columns: repeat(3, 1fr); border: 2px solid var(--ink); background: var(--orange); }
.fee-strip div { padding: 28px; display: flex; flex-direction: column; gap: 8px; border-right: 2px solid var(--ink); }
.fee-strip div:last-child { border-right: 0; }
.fee-strip span { font-size: 11px; font-weight: 800; letter-spacing: .1em; text-transform: uppercase; }
.fee-strip strong { font-family: var(--font-display); font-size: 38px; line-height: 1; text-transform: uppercase; }
.investment-caveat { margin-top: 28px; padding: 24px 28px; border-left: 7px solid var(--red); background: #132a420d; }
.investment-caveat strong { font-family: var(--font-display); font-size: 22px; text-transform: uppercase; }
.investment-caveat p { margin: 8px 0 0; font-size: 13px; line-height: 1.65; }
.franchise-fit { display: grid; grid-template-columns: .9fr 1.1fr; gap: 8vw; align-items: center; background: var(--ink); color: white; }
.franchise-fit-photo { border: 2px solid var(--ink); box-shadow: 11px 11px 0 var(--orange); transform: rotate(-3deg); }
.franchise-fit-photo img { width: 100%; min-height: 540px; aspect-ratio: 4 / 5; object-fit: cover; object-position: 50% 58%; }
.franchise-fit-copy .eyebrow { color: var(--orange); }
.franchise-fit-copy h2 { margin-bottom: 28px; }
.franchise-fit-copy > p:not(.eyebrow) { max-width: 660px; color: #dce2e8; font-size: 18px; line-height: 1.65; }
.franchise-fit-copy ul { margin: 32px 0 38px; padding: 0; display: grid; grid-template-columns: 1fr 1fr; gap: 16px 28px; list-style: none; }
.franchise-fit-copy li { display: flex; gap: 11px; line-height: 1.45; }
.franchise-fit-copy li span { color: var(--orange); font-weight: 900; }
.franchise-process { background: var(--orange); border-bottom: 2px solid var(--ink); }
.franchise-process ol { margin: 0; padding: 0; display: grid; grid-template-columns: 1fr 1fr; border-top: 2px solid var(--ink); list-style: none; }
.franchise-process li { padding: 34px 30px; display: grid; grid-template-columns: 60px 1fr; gap: 20px; border-right: 2px solid var(--ink); border-bottom: 2px solid var(--ink); }
.franchise-process li:nth-child(even) { border-right: 0; }
.franchise-process li > span { width: 54px; height: 54px; display: grid; place-items: center; border: 2px solid var(--ink); border-radius: 50%; background: var(--paper); color: var(--red); font-family: var(--font-display); font-size: 20px; font-weight: 900; }
.franchise-process h3 { margin: 3px 0 8px; }
.franchise-process li p { margin: 0; line-height: 1.6; }
.franchise-faq { display: grid; grid-template-columns: .8fr 1.2fr; gap: 8vw; background: var(--paper); }
.faq-list { border-top: 2px solid var(--ink); }
.faq-list details { border-bottom: 2px solid var(--ink); }
.faq-list summary { padding: 24px 4px; display: flex; justify-content: space-between; gap: 20px; cursor: pointer; font-family: var(--font-display); font-size: 25px; font-weight: 800; text-transform: uppercase; list-style: none; }
.faq-list summary::-webkit-details-marker { display: none; }
.faq-list summary span { color: var(--red); font-size: 32px; line-height: .8; }
.faq-list details[open] summary span { transform: rotate(45deg); }
.faq-list details p { max-width: 720px; padding: 0 35px 25px 4px; margin: 0; line-height: 1.7; }
.franchise-inquiry { display: grid; grid-template-columns: .8fr 1.2fr; gap: 8vw; align-items: start; background: var(--red); color: white; border-top: 2px solid var(--ink); }
.inquiry-copy { position: sticky; top: 30px; }
.inquiry-copy .eyebrow { color: var(--ink); }
.inquiry-copy h2 { margin-bottom: 28px; }
.inquiry-copy > p:not(.eyebrow) { font-size: 18px; line-height: 1.65; }
.inquiry-note { margin-top: 38px; padding: 24px; border: 2px solid var(--ink); background: rgba(19,42,66,.12); }
.inquiry-note strong { font-family: var(--font-display); font-size: 22px; text-transform: uppercase; }
.inquiry-note p { margin: 8px 0 0; line-height: 1.55; }
.inquiry-card { padding: 38px; border: 2px solid var(--ink); background: var(--paper); color: var(--ink); box-shadow: 9px 9px 0 var(--ink); }
.franchise-form { display: grid; gap: 22px; }
.form-row { display: grid; grid-template-columns: 1fr 1fr; gap: 18px; }
.franchise-form label { display: grid; gap: 8px; font-size: 12px; font-weight: 800; letter-spacing: .07em; text-transform: uppercase; }
.franchise-form input:not([type="checkbox"]), .franchise-form textarea, .franchise-form select { width: 100%; padding: 14px 15px; border: 2px solid var(--ink); border-radius: 0; background: white; color: var(--ink); font-size: 16px; font-weight: 400; letter-spacing: normal; text-transform: none; }
.franchise-form input:focus, .franchise-form textarea:focus, .franchise-form select:focus { outline: 3px solid var(--orange); outline-offset: 2px; }
.form-consent { grid-template-columns: 24px 1fr; align-items: start; font-weight: 600 !important; letter-spacing: 0 !important; line-height: 1.45; text-transform: none !important; }
.form-consent input { width: 20px; height: 20px; accent-color: var(--red); }
.franchise-form .button { justify-self: start; }
.form-privacy { margin: -6px 0 0; color: #566676; font-size: 12px; line-height: 1.55; }
.honeypot { position: absolute; left: -9999px; top: -9999px; }
.form-thanks { display: none; padding: 28px 5px; }
.form-thanks h3 { margin: 18px 0; font-size: 46px; }
.form-thanks:target { display: block; }
.inquiry-card:has(.form-thanks:target) .franchise-form { display: none; }
.franchise-legal { padding: 30px 6vw; background: var(--ink); color: #bdc7d0; border-bottom: 1px solid #ffffff2b; }
.franchise-legal p { max-width: 1100px; margin: 0 auto; font-size: 12px; line-height: 1.65; }

@media (max-width: 980px) {
  .franchise-hero { grid-template-columns: 55% 45%; min-height: 650px; }
  .franchise-hero-copy { padding: 7vw 4vw 6vw; }
  .franchise-hero-copy h1 { font-size: clamp(58px, 7.6vw, 82px); }
  .franchise-hero-visual { min-height: 650px; }
  .franchise-feature-grid { grid-template-columns: 1fr 1fr; }
  .franchise-feature-grid article { min-height: 250px; padding: 30px; }
  .franchise-fit, .franchise-inquiry { gap: 6vw; }
  .origin-modal-card { gap: 5vw; }
}

@media (max-width: 700px) {
  .franchise-header nav { display: none; }
  .franchise-hero { min-height: auto; grid-template-columns: 1fr; }
  .franchise-hero-copy { padding: 70px 22px 82px; }
  .franchise-hero-copy h1 { font-size: clamp(65px, 20vw, 92px); }
  .franchise-hero-visual { min-height: 85vw; border-left: 0; border-top: 2px solid var(--ink); }
  .franchise-stamp { width: 120px; height: 120px; left: 22px; bottom: 22px; }
  .franchise-stamp strong { font-size: 30px; }
  .franchise-proof { grid-template-columns: 1fr; }
  .franchise-proof div { min-height: 120px; border-right: 0; border-bottom: 2px solid var(--ink); }
  .franchise-proof div:last-child { border-bottom: 0; }
  .origin-key { width: 48px; height: 48px; right: 14px; bottom: 14px; }
  .origin-key:hover, .origin-key:focus-visible { width: 178px; }
  .origin-modal { width: calc(100vw - 36px); }
  .origin-modal-card { max-height: 92vh; padding: 58px 22px 32px; grid-template-columns: 1fr; gap: 38px; transform: translateY(18px); }
  .franchise-feature-grid, .franchise-fit, .franchise-process ol, .franchise-faq, .franchise-inquiry { grid-template-columns: 1fr; }
  .investment-cards, .fee-strip { grid-template-columns: 1fr; }
  .fee-strip div { border-right: 0; border-bottom: 2px solid var(--ink); }
  .fee-strip div:last-child { border-bottom: 0; }
  .franchise-fit { gap: 70px; }
  .franchise-fit-photo img { min-height: 400px; }
  .franchise-fit-copy ul { grid-template-columns: 1fr; }
  .franchise-process li { border-right: 0; padding: 28px 4px; }
  .franchise-faq { gap: 45px; }
  .inquiry-copy { position: static; }
  .inquiry-card { padding: 26px 18px; box-shadow: 6px 6px 0 var(--ink); }
  .form-row { grid-template-columns: 1fr; }
}